March 2021 was a big month for us—Mission Driven Finance was incorporated this month five years ago. Aside from celebrating our birthday, we are also celebrating B Corp Month and Women’s History Month.
We also survived one year of working from home.
In our constant pursuit of streamlining internal processes, we approached Four Fin Creative to help us with some collateral templates for our team, so we can focus on what is most important: Flowing capital to underinvested founders and communities.
Four Fin came back with a suggestion to refresh our logo. In our heart of hearts, we knew that reaching a five-year milestone was not only an accomplishment we can be proud of, but also a good time to reevaluate how we present ourselves to the world.
After an incredibly efficient three-week sprint with “the Fins,” we decided to refresh the colors of our logo to better reflect our bold and optimistic approach to finance. We also decided to set free the birds in our logomark. (They were previously trapped in a box!) These birds flying in a flock symbolize to us working together in community to go where we want to go, flying upward with a plan and just a dash of hope and faith.